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Trade Show Trends for 2017 and Beyond

Trade Show Trends for 2017 and Beyond

One of the best ways for a new company to showcase its products is to attend a trade show. Trade shows offer business owners a wide range of resources from manufacturers, vendors, potential customers and more. If you want to grow your business or introduce a new product, you must not only attend a trade show, but your display has to attract and engage trade show attendees. Discount Displays creates attention getting trade show displays that get results. We are the leaders in our industry because we understand our clients’ needs and we are always up to date on the latest trends in the trade show scene.

If you are looking for ways to be successful at your next trade show event, this informational guide will help you stay ahead of the current trends and engage your audience more effectively.

Technology Driven Displays

Obviously, technology will lead the trade show trends in 2017 and beyond. Adding interactive displays, virtual reality experiences and Bluetooth® beacons to your display will draw more people in and show them that your brand is able utilise technology to serve them better and provide a better product experience.

More Human

Yes, technology is going to be the leader at any trade show, but we must remember to add a human touch to our trade show displays. Be available to talk about your product and give a hands-on demonstration whenever possible. This will show your audience that you care about their needs and that your company is focused on customer engagement. Engage their senses and you will find more people attracted to your display.

Personalised Solutions

Make sure that your display is personalised to your business and your products. You will often see generic displays at trade shows that leave attendees guessing as to what the vendor is selling. If you want people to visit your display, they need to know what you are offering from across the trade show floor. This will also show your focus on your brand and that in itself will instill trust in your audience.

Budget Friendly Displays

You don’t always have to spend a fortune on a custom display. With some creativity and an experienced team like Discount Displays, you can have an engaging trade show display on a budget.


     2017 and beyond is all about engagement. Finding new ways to engage with your audience can mean the difference between a successful trade show experience and a so-so one. Get your audience talking about product and keep them interested so they always want more. Audience engagement is key on social media, on your website and at trade shows.

If you want a trade show display that speaks volumes about your brand and that can help you engage your audience, contact Discount Displays today and let our professionals create a display that is budget friendly, engaging and designed to attract more people and grow your business.


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