3 Great Reasons to Attend Exhibitions


Are you currently mulling over the idea of attending an exhibition, with your own stand and the hope of drumming up loads of business for your company? If this is the case, there are many reasons why you should take the plunge and get your pitch booked as soon as possible. Below we’ve outlined three of the most compelling reasons why you should head to the next available exhibition…

A Targeted Audience

A targeted audience is the thing of dreams for a marketing professional. Just think: when you head to a trade show, everyone there will be from your industry, and they will be there for a reason. They will either be selling their goods/services, or they will be looking to buy goods and services – something that will play right into your hands. This means that the customers will come to you with the minimum amount of fuss.

What’s more, you will also be able to meet potential suppliers to your company. You might think that you already have great suppliers, but what’s the harm in seeing if you can get better deals from others? Also, your current suppliers might not be around forever – especially in the volatile business world we currently live in – so it is always good to ensure you have other backup options just in case.

Network for Success

When it comes to building a successful business, networking is absolutely key. Most exhibitions also have seminars, workshops and lectures attached to them, and these are the perfect places to meet like-minded individuals who could help you along the way. Of course, the workshops and lectures could also be incredibly helpful to you, even if you don’t manage to meet any other useful people! Just remember: everyone is looking to talk business at these events, so don’t be shy. Simply introduce yourself and both give and receive as many business cards as you possibly can – just one conversion from networking could potentially be worth a huge amount of money.

All Exposure is Good Exposure

How many people currently know about your business? It is absolutely vital that you get your name out there and ensure that people have heard of you, as well as understand the USP for your goods or services. Exhibitions are great for this. Simply setting up a stall and letting people see your name will lead to business, even if it is in the future and not actually on the day. Of course, there are ways and means of making an even better impression, but when it comes to your first trade show, the most important thing you can actually do is turn up and simply get your name out there.

Of course, there are many other great reasons to attend exhibitions too – we are sure you could probably think of at least ten more just off the top of your head. With this amount of reasons to go, it clearly makes sense to head to the next trade show and jump in at the deep end!