All of the advanced technology and high-quality exhibition stands in the world would be futile without great content and an attractive design. The most trade show-savvy exhibition attendees know this, and always strive to ensure that they designs they use for their own stands are eye-catching and striking, with quality content and a strong marketing message.
Tim Fuller, Managing Director of Discount Displays the premier exhibition equipment supplier, says, “The design of the exhibition stands is perhaps the most important aspect of the entire show; without a great design and a strong message, visitors will just walk straight on by the stand. The design of the stand must, first and foremost, be attractive and attention-grabbing, but it also needs strong content to back it up and get potential customers interested. Design is what grabs the attention; content is what holds it.”
Designing stands and making decisions about what content to include is always easier for businesses which have a strong sense of self. When they thoroughly understand their services, their products and their whole business’ ethos down to the letter, those in charge of designing the stands will understand what the best way to show them off would be.
Competitors should also be considered. Go to an exhibition and take in the stands and the display materials from competing business; make notes or take pictures and try to use this to ensure that new stands are on the right track, competitively, but will not fall by the wayside in the shadow of superior designs.
Make sure extensive market research is carried out. Understanding exactly who the target audience is can make establishing the look and feel of a whole exhibition display very simple. Whether young, dynamic and creative, or more professional and serious, each target audience will have a design which speaks to them; find it and reap the rewards of great banner stand design.
Decide what the key factors are in each exhibit. Is the display promoting a service? Is it a product launch? Is the aim to simply expand the client base? Play on these factors when designing the stand, and it will help to achieve the targets of the exhibition.
Finally, don’t forget the basic requirements of the stand as a space. Think about elements such as traffic flow and any storage space that might be required for the stand; the entire set-up could be ruined without proper planning of these elements. If a stand looks too busy, people might be reluctant to join the crowds, whilst inconvenient storage solutions on the day can lead to a lack of organisation, putting off potential clients.