We call them graphics panels, but you may also hear them referred to as simply exhibition or trade show graphics. Nowadays the vast majority of these “display graphics” are produced using large format digital printing rather than the traditional method of using photographs and vinyl/rub down text. Large format print means your marketing or advertising […]
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Analysing Your Trade Show Performance
Was it worth exhibiting? Do you just rely on gut feeling or can you measure results to see if the trade show was worth attending? If you are selling products from your stand at the Ideal Home Exhibition or The Motor Show for example, it can be easier to estimate the success based on the […]
The Cost of Exhibiting
Costs to consider when budgeting for your exhibition Exhibiting can be a costly endeavour. We’ve put together this short guide to go over some of the costs associated with running a stand at an exhibition. • Space Usually charged by the square metre. Most exhibition venues offer space only, which is exactly that, or shell […]