We call them graphics panels, but you may also hear them referred to as simply exhibition or trade show graphics. Nowadays the vast majority of these “display graphics” are produced using large format digital printing rather than the traditional method of using photographs and vinyl/rub down text. Large format print means your marketing or advertising […]
exhibiting
Tips For Promoting Your Event
How to get more people to your event As leading suppliers of event, exhibition and trade show equipment for over 25 years, we have built up a wealth of knowledge on how to get the most out of your event, and in this article we will be sharing some of our industry tips on how […]
Analysing Your Trade Show Performance
Was it worth exhibiting? Do you just rely on gut feeling or can you measure results to see if the trade show was worth attending? If you are selling products from your stand at the Ideal Home Exhibition or The Motor Show for example, it can be easier to estimate the success based on the […]
The Cost of Exhibiting
Costs to consider when budgeting for your exhibition Exhibiting can be a costly endeavour. We’ve put together this short guide to go over some of the costs associated with running a stand at an exhibition. • Space Usually charged by the square metre. Most exhibition venues offer space only, which is exactly that, or shell […]
How To Train Staff To Man Your Exhibition Stand
So, you are about to pitch a display stand at a major trade show or exhibition space and you want to attract as many new customers as you can. You’ve already got the displays looking exactly as you want them, with eye-catching posters, elegant brochures and a prime spot on the floor. Before you can […]
3 Surefire Ways To Create An Attention Grabbing Exhibition Stand
Exhibitions are fantastic ways for businesses to meet huge numbers of potential new clients, but the biggest problem with them is that you’re often competing against hundreds, if not thousands, of other businesses to get the attention of attendees. It is essential that your exhibition stand is eye-catching, but you also have to hold the […]
Displays Explained: What Are Roller Banner Stands?
This post was born from a customer e-mailing our sales department to ask if we could explain the differences between a retractable and roller banner stand. The upshot of this being they are the same type of product just with interchangeable terms. After a while working in any industry the lexicon becomes second nature and […]
Top Promotional Items for Exhibitions and Events Revealed
A study conducted by the Advertising Specialty Institute in late 2012 has revealed the ten most popular promotional items to give out at trade shows and exhibitions.