They are an incredibly popular way to promote and market products and services, as well as maintaining or heightening brand awareness for businesses across the country. But what is it about exhibitions and trade shows that keeps more than 13 million visitors coming back for more?
A study of some of the world’s most popular brands found that one third of them predominantly use blue in the branding materials, whilst red and greyscale came in at 29% and 28% respectively, heralding them all as popular choices for the world’s most successful brands.
A business might have a foolproof plan, a unique selling point, a professionally designed website and even the backing of some sponsors, but without the buzz of publicity and client satisfaction, it will fall by the wayside.
Word of Mouth has always been a successful marketing tool that creates a publicity cycle. The momentum it can generate for a brand has been widely covered in books such as The Tipping Point by Malcolm Gladwell and studies by Michael Trusov outlining the cyclical nature of WOM (word of mouth) leading to more customers, which in turn leads to greater word of mouth.