{"id":1154,"date":"2013-12-19T13:02:59","date_gmt":"2013-12-19T13:02:59","guid":{"rendered":"https:\/\/www.discountdisplays.co.uk\/our-blog\/?p=1154"},"modified":"2025-10-14T15:47:19","modified_gmt":"2025-10-14T14:47:19","slug":"dress-impress-events","status":"publish","type":"post","link":"https:\/\/www.discountdisplays.co.uk\/our-blog\/dress-impress-events\/","title":{"rendered":"Dress to Impress at Events"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1154\" class=\"elementor elementor-1154\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d791341 e-flex e-con-boxed e-con e-parent\" data-id=\"5d791341\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73b76f2 elementor-widget elementor-widget-image\" data-id=\"73b76f2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.discountdisplays.co.uk\/our-blog\/wp-content\/uploads\/dress-to-impress-1024x683.jpg\" class=\"attachment-large size-large wp-image-6376\" alt=\"Man With Tie\" srcset=\"https:\/\/www.discountdisplays.co.uk\/our-blog\/wp-content\/uploads\/dress-to-impress-1024x683.jpg 1024w, https:\/\/www.discountdisplays.co.uk\/our-blog\/wp-content\/uploads\/dress-to-impress-300x200.jpg 300w, https:\/\/www.discountdisplays.co.uk\/our-blog\/wp-content\/uploads\/dress-to-impress-768x512.jpg 768w, https:\/\/www.discountdisplays.co.uk\/our-blog\/wp-content\/uploads\/dress-to-impress.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3c86c2 elementor-widget elementor-widget-text-editor\" data-id=\"f3c86c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>I recently attended a conference in the US and I guess that I was one of two people out of a few thousand wearing a suit and tie. It raises an interesting question, how do you dress for success at exhibitions?<\/p><p>I\u2019m not a great one for fashion and given a choice I\u2019d go for comfort over style, but when I represent my company professionalism always wins. As the maxim goes; first impressions are lasting impressions, and the clothes you wear at your trade show booth can often be the first impression a potential customer gets. Leave the casual dress code for the office where you aren\u2019t in the presence of customers very often.<\/p><p>At your <a href=\"https:\/\/www.discountdisplays.co.uk\/html\/exhibition_stands.html\">exhibition stand<\/a> is the primary way you get to meet customers and often the first contact that person has with your business, so it is crucial to get it right. The way you present yourself is as important as your exhibition stand design and graphics, if not more so.<\/p><p>According to <a href=\"http:\/\/www.forbes.com\/sites\/carolkinseygoman\/2011\/02\/13\/seven-seconds-to-make-a-first-impression\/\" target=\"_blank\" rel=\"noopener noreferrer\">Forbes<\/a> and research from NYU, people make eleven major decisions about you within the first seven seconds of meeting. In addition to this, non-verbal signals are four times more important than what you say. You no doubt practice your sales pitch, but how long do you spend working on things like posture, handshake, eye contact and the way you dress?<\/p><p>Here are my top five tips for dressing to impress at trade shows and exhibitions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de3a058 elementor-widget elementor-widget-heading\" data-id=\"de3a058\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">1. Dressing for the show<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35f339f elementor-widget elementor-widget-text-editor\" data-id=\"35f339f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Every show is Different. The style at a B2B exhibition selling agricultural equipment is going to be different to a tech gadget show which in turn is different to a medical or legal conference. If you are attending your first show, it can be difficult to estimate the dress level required. Many exhibition venues don\u2019t have a formal dress code, but if you send them a friendly e-mail they will be able to give you an idea of what to wear based on previous events.<\/p><p>A good rule of thumb is to dress up a level for your industry. What I mean by this is if you wear jeans and a t-shirt in your office, dress \u201cbusiness casual\u201d for the exhibition with chinos and a polo shirt. Likewise if your work dress code is business casual, wear a suit and tie to the event. Bringing a jacket or blazer is always a good idea as it has the added benefit of extra pockets for business cards, pens, talisman and mints.<\/p><p>If you\u2019re going to a professional trade show such as a medical or legal conference you should dress as though it were an important day at the office. If you would wear a suit for a board meeting then do the same on your stand.<\/p><p>Your exhibition team need to be easily identifiable. One way of doing this is to go for a corporate look. Again this depends on the type of show but branded polo shirts in the same colour scheme are a great way to create a corporate identity.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da60ef9 elementor-widget elementor-widget-heading\" data-id=\"da60ef9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Shoes<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df35602 elementor-widget elementor-widget-text-editor\" data-id=\"df35602\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>These get their own section. Comfort, comfort, comfort. Anyone who has spent hours on their feet knows how important shoes are. Often exhibition halls have solid floor so shoes that give a little cushioning are great. High heels give little support and can cause strain in calf muscles and the lower back (I asked my wife!). Pain in your feet can easily result in a pained expression, not what you want potential customers to see.<\/p><p>A colleague of mine takes two pairs of shoes to each show, when one pair get a little painful she swaps pairs. I\u2019ve not tried it myself but she swears by it. A last tip on shoes, never take a new pair at a trade show or you\u2019ll have aching, blistered feet before the end of the first day.<\/p><p>Polish your shoes!\u00a0Scuffed or neglected shoes say you aren\u2019t interested in the details, which is a bad message to project on your exhibition stand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a43b415 elementor-widget elementor-widget-heading\" data-id=\"a43b415\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Play it safe<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e9db54 elementor-widget elementor-widget-text-editor\" data-id=\"9e9db54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Unless you\u2019re exhibiting at a tattoo and piercing show, play it safe and cover body art or piercings in order to avoid offending people clinging onto the good old days.\u00a0This also applies to anything out-of-the-ordinary, such as excessive make-up, jewellery, hair colour. It&#8217;s the company that should get centre stage at a trade show. Remember, when working the stands and exhibits you are representing the company, not expressing yourself.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f597366 elementor-widget elementor-widget-heading\" data-id=\"f597366\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Walking the line between comfort and style<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d8e780 elementor-widget elementor-widget-text-editor\" data-id=\"0d8e780\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A quick word on comfort. Comfort is not just about if your trousers fit &#8211; (I\u2019m not sure elasticated trousers are the right trade show look) or if your shoes are tight &#8211; it\u2019s also about feeling comfortable talking to any prospect on your stand. If a smartly dressed man in a suit steps on the stand and you\u2019re in jeans and a t-shirt, how comfortable are you going to feel?<\/p><p>Choose simple clothes that look good all day long. Wearable fashion has come a long way in recent years with ranges such as Ted Baker Endurance suits, iron free shirts &amp; trousers and breathable materials.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a376a7 elementor-widget elementor-widget-heading\" data-id=\"2a376a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. If in doubt, dress up rather than down<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbb6333 elementor-widget elementor-widget-text-editor\" data-id=\"fbb6333\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We\u2019ve all been in that awkward situation where smart-casual really meant smart-smart, better to be over-dressed and able to style down rather than look like you haven\u2019t made the effort.<\/p><p>As I said at the top of the article I was in the minority with a suit and tie, but I had the option to remove my tie and jacket if need be. Scrambling about to find some smart shoes or a tie to borrow is something best left in the realms of sit-coms.<\/p><p>What did we miss? We&#8217;d love to hear your \u201cWhat Not to Wear\u201d suggestions and comments below.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>I recently attended a conference in the US and I guess that I was one of two people out of a few thousand wearing a suit and tie. It raises an interesting question, how do you dress for success at exhibitions? I\u2019m not a great one for fashion and given a choice I\u2019d go for [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53],"tags":[16,60,99],"class_list":["post-1154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exhibiting-marketing","tag-events","tag-exhibitions","tag-inspiration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dress to Impress at Events - Discount Displays Blog<\/title>\n<meta name=\"description\" content=\"Concerned about turning up to an exhibition over-dressed? 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