{"id":1970,"date":"2017-11-13T17:03:53","date_gmt":"2017-11-13T17:03:53","guid":{"rendered":"https:\/\/www.discountdisplays.co.uk\/our-blog\/?p=1970"},"modified":"2025-10-13T11:53:50","modified_gmt":"2025-10-13T10:53:50","slug":"the-hidden-meaning-behind-brand-adverts","status":"publish","type":"post","link":"https:\/\/www.discountdisplays.co.uk\/our-blog\/the-hidden-meaning-behind-brand-adverts\/","title":{"rendered":"The Hidden Meaning Behind Brand Adverts"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1970\" class=\"elementor elementor-1970\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b6298fb e-flex e-con-boxed e-con e-parent\" data-id=\"6b6298fb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62d4e4eb elementor-widget elementor-widget-text-editor\" data-id=\"62d4e4eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>What\u2019s the purpose of an advertisement? There are many possible interpretations of this question, but the real purpose of advertising is to tell a relevant story, or a narrative that plays on the emotions of the viewer and makes the subject relatable. By doing this, and engaging in this way, we can connect with viewers a lot more.<\/p><p>These types of adverts can hit on a wide variety of emotions, which can take viewers on an emotional roller-coaster. These feelings can range from inspiration, awe, love, gratitude, respect, but adverts can also make use negative emotions.<\/p><p>Many of these adverts can portray hidden messages. Below, we explore a selection of our favourite adverts or marketing campaigns. Click on the infographic to view the full size version.<\/p><p><a href=\"https:\/\/www.discountdisplays.co.uk\/our-blog\/wp-content\/uploads\/the-hidden-meaning-behind-brand-adverts.jpg\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1971 size-full\" src=\"https:\/\/www.discountdisplays.co.uk\/our-blog\/wp-content\/uploads\/the-hidden-meaning-behind-brand-adverts.jpg\" alt=\"The Hidden Meaning Behind Brand Adverts\" width=\"960\" height=\"7956\" srcset=\"https:\/\/www.discountdisplays.co.uk\/our-blog\/wp-content\/uploads\/the-hidden-meaning-behind-brand-adverts.jpg 960w, https:\/\/www.discountdisplays.co.uk\/our-blog\/wp-content\/uploads\/the-hidden-meaning-behind-brand-adverts-768x6365.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/p><p><strong>Video Locations:<\/strong><\/p><ol><li><a href=\"https:\/\/www.youtube.com\/watch?v=rW36ZfTvp3U\">Man On The Moon<\/a> &#8211; 2015 Christmas advert by John Lewis<\/li><li><a href=\"https:\/\/www.youtube.com\/watch?v=sr6lr_VRsEo\">Buster the Boxer<\/a> &#8211; 2016 Christmas advert by John Lewis<\/li><li><a href=\"https:\/\/www.youtube.com\/watch?v=6KHoVBK2EVE\">The Christmas Truce of 1914<\/a> &#8211; 2014 Christmas advert by Sainsbury\u2019s<\/li><li><a href=\"https:\/\/www.youtube.com\/watch?v=WYP9AGtLvRg\">Find Your Greatness Campaign<\/a> \u2013 2012 advert by Nike<\/li><li><a href=\"https:\/\/www.youtube.com\/watch?v=3yUj0Ta44DI\">Hear What You Want Campaign<\/a> \u2013 2013 advert by Beats<\/li><li><a href=\"https:\/\/www.youtube.com\/watch?v=Zkz5wKHNdQA\">For Real Beauty Campaign<\/a> \u2013 2014 advert by Dove<\/li><li><a href=\"https:\/\/www.youtube.com\/watch?v=pzOBOuyr-EU\">Web is What You Make of It, Dear Sophie Campaign<\/a> \u2013 2012 advert by Chrome<\/li><li><a href=\"https:\/\/www.youtube.com\/watch?v=wTcNtgA6gHs\">Your Life, The Ultimate Experience Campaign<\/a> \u2013 2014 advert by GoPro<\/li><li><a href=\"https:\/\/www.youtube.com\/watch?v=qjseKLnNroQ\">Red Bull Gives You Wings<\/a> \u2013 2002 advert by Red Bull<\/li><li><a href=\"https:\/\/www.youtube.com\/watch?v=Ay7xrXBa7Zo\">Shoes for Tomorrow<\/a> \u2013 2006 advert by TOMS<\/li><li><a href=\"https:\/\/www.youtube.com\/watch?v=uaWA2GbcnJU\">Unsung Hero<\/a> \u2013 2014 advert by Thai Life Insurance<\/li><li><a href=\"https:\/\/www.youtube.com\/watch?v=nBobmn_u98w\">Silence of Love<\/a> \u2013 2011 advert by Thai Life Insurance<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What\u2019s the purpose of an advertisement? There are many possible interpretations of this question, but the real purpose of advertising is to tell a relevant story, or a narrative that plays on the emotions of the viewer and makes the subject relatable. By doing this, and engaging in this way, we can connect with viewers [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[59,96],"class_list":["post-1970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-advertising","tag-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Hidden Meaning Behind Brand Adverts - Discount Displays Blog<\/title>\n<meta name=\"description\" content=\"What\u2019s the purpose of an advertisement? There are many possible interpretations of this question, in this post we look at a few of our favourite adverts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.discountdisplays.co.uk\/our-blog\/the-hidden-meaning-behind-brand-adverts\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Hidden Meaning Behind Brand Adverts - Discount Displays Blog\" \/>\n<meta property=\"og:description\" content=\"What\u2019s the purpose of an advertisement? There are many possible interpretations of this question, in this post we look at a few of our favourite adverts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.discountdisplays.co.uk\/our-blog\/the-hidden-meaning-behind-brand-adverts\/\" \/>\n<meta property=\"og:site_name\" content=\"Discount Displays Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/discountdisplays.co.uk\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-13T17:03:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-13T10:53:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.discountdisplays.co.uk\/our-blog\/wp-content\/uploads\/the-hidden-meaning-behind-brand-adverts-featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"495\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aaron Inglethorpe\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aaron Inglethorpe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.discountdisplays.co.uk\\\/our-blog\\\/the-hidden-meaning-behind-brand-adverts\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.discountdisplays.co.uk\\\/our-blog\\\/the-hidden-meaning-behind-brand-adverts\\\/\"},\"author\":{\"name\":\"Aaron Inglethorpe\",\"@id\":\"https:\\\/\\\/www.discountdisplays.co.uk\\\/our-blog\\\/#\\\/schema\\\/person\\\/83df874e182993266722cf3d91878e85\"},\"headline\":\"The Hidden Meaning Behind Brand Adverts\",\"datePublished\":\"2017-11-13T17:03:53+00:00\",\"dateModified\":\"2025-10-13T10:53:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.discountdisplays.co.uk\\\/our-blog\\\/the-hidden-meaning-behind-brand-adverts\\\/\"},\"wordCount\":238,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.discountdisplays.co.uk\\\/our-blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.discountdisplays.co.uk\\\/our-blog\\\/the-hidden-meaning-behind-brand-adverts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.discountdisplays.co.uk\\\/our-blog\\\/wp-content\\\/uploads\\\/the-hidden-meaning-behind-brand-adverts-featured.jpg\",\"keywords\":[\"Advertising\",\"Branding\"],\"articleSection\":[\"Industry News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.discountdisplays.co.uk\\\/our-blog\\\/the-hidden-meaning-behind-brand-adverts\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.discountdisplays.co.uk\\\/our-blog\\\/the-hidden-meaning-behind-brand-adverts\\\/\",\"url\":\"https:\\\/\\\/www.discountdisplays.co.uk\\\/our-blog\\\/the-hidden-meaning-behind-brand-adverts\\\/\",\"name\":\"The Hidden Meaning Behind Brand Adverts - Discount Displays Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.discountdisplays.co.uk\\\/our-blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.discountdisplays.co.uk\\\/our-blog\\\/the-hidden-meaning-behind-brand-adverts\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.discountdisplays.co.uk\\\/our-blog\\\/the-hidden-meaning-behind-brand-adverts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.discountdisplays.co.uk\\\/our-blog\\\/wp-content\\\/uploads\\\/the-hidden-meaning-behind-brand-adverts-featured.jpg\",\"datePublished\":\"2017-11-13T17:03:53+00:00\",\"dateModified\":\"2025-10-13T10:53:50+00:00\",\"description\":\"What\u2019s the purpose of an advertisement? 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