{"id":2057,"date":"2018-05-11T16:57:17","date_gmt":"2018-05-11T15:57:17","guid":{"rendered":"https:\/\/www.discountdisplays.co.uk\/our-blog\/?p=2057"},"modified":"2024-08-30T17:09:23","modified_gmt":"2024-08-30T16:09:23","slug":"the-most-controversial-yet-successful-uk-adverts","status":"publish","type":"post","link":"https:\/\/www.discountdisplays.co.uk\/our-blog\/the-most-controversial-yet-successful-uk-adverts\/","title":{"rendered":"The Most Controversial Yet Successful UK Adverts"},"content":{"rendered":"<p>Some of the best adverts on TV are the ones that get people talking. A company can spend hundreds of thousands or even millions of pounds on adverts. If those adverts get forgotten as quickly as they are watched, it is the worst-case scenario. To stand out from the thousands of other companies producing adverts, the content sometimes has to be a little controversial.<\/p>\n<p>Today though, it can be almost impossible to create a piece of content that gets people talking without offending someone. There\u2019s a fine line between truly offending a customer base and making a quirky piece that gets the intended attention.<\/p>\n<p>In the UK, the ASA (Advertising Standards Authority) regulates advertisement across all media. If it receives a number of complaints about a specific advert, then it begins an investigation, which can lead to the ad being changed or removed.<\/p>\n<p>We were curious about how some of the most controversial ads performed. To try and measure the success of the campaigns we looked at the stock prices of each company on the release dates of their commercials, then compared them to a week after the release.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.discountdisplays.co.uk\/our-blog\/wp-content\/uploads\/bad-but-good-adsv4.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-2058\" src=\"https:\/\/www.discountdisplays.co.uk\/our-blog\/wp-content\/uploads\/bad-but-good-adsv4.jpg\" alt=\"The Most Controversial Yet Successful UK Adverts\" width=\"960\" height=\"8428\" srcset=\"https:\/\/www.discountdisplays.co.uk\/our-blog\/wp-content\/uploads\/bad-but-good-adsv4.jpg 960w, https:\/\/www.discountdisplays.co.uk\/our-blog\/wp-content\/uploads\/bad-but-good-adsv4-768x6742.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>That wraps up our look at the most controversial adverts that have found success regardless. Let us know in the comments below if you can think of any we&#8217;ve missed!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some of the best adverts on TV are the ones that get people talking. A company can spend hundreds of thousands or even millions of pounds on adverts. If those adverts get forgotten as quickly as they are watched, it is the worst-case scenario. To stand out from the thousands of other companies producing adverts, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[59],"class_list":["post-2057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Most Controversial Yet Successful UK Adverts - Discount Displays<\/title>\n<meta name=\"description\" content=\"We take a look at some of the best examples of adverts that get people talking due to the controversial nature of the content and how they managed to find success in spite, or perhaps because of, their divisive appeal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.discountdisplays.co.uk\/our-blog\/the-most-controversial-yet-successful-uk-adverts\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Most Controversial Yet Successful UK Adverts - Discount Displays\" \/>\n<meta property=\"og:description\" content=\"We take a look at some of the best examples of adverts that get people talking due to the controversial nature of the content and how they managed to find success in spite, or perhaps because of, their divisive appeal.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.discountdisplays.co.uk\/our-blog\/the-most-controversial-yet-successful-uk-adverts\/\" \/>\n<meta property=\"og:site_name\" content=\"Discount Displays Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/discountdisplays.co.uk\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-11T15:57:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-30T16:09:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.discountdisplays.co.uk\/our-blog\/wp-content\/uploads\/controversial-adverts.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aaron Inglethorpe\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aaron Inglethorpe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" 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