{"id":589,"date":"2024-11-08T16:06:44","date_gmt":"2024-11-08T16:06:44","guid":{"rendered":"http:\/\/blog.discountdisplays.co.uk\/?p=21"},"modified":"2025-10-14T16:40:08","modified_gmt":"2025-10-14T15:40:08","slug":"trade_show_banner_design_tips","status":"publish","type":"post","link":"https:\/\/www.discountdisplays.co.uk\/our-blog\/trade_show_banner_design_tips\/","title":{"rendered":"Trade Show Banner Design Tips"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"589\" class=\"elementor elementor-589\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fa78e55 e-flex e-con-boxed e-con e-parent\" data-id=\"4fa78e55\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dd13f6 elementor-widget elementor-widget-image\" data-id=\"5dd13f6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1125\" height=\"720\" src=\"https:\/\/www.discountdisplays.co.uk\/our-blog\/wp-content\/uploads\/New-blog-thumbnails-3.jpg\" class=\"attachment-full size-full wp-image-5817\" alt=\"Trade show banner design tips\" srcset=\"https:\/\/www.discountdisplays.co.uk\/our-blog\/wp-content\/uploads\/New-blog-thumbnails-3.jpg 1125w, https:\/\/www.discountdisplays.co.uk\/our-blog\/wp-content\/uploads\/New-blog-thumbnails-3-300x192.jpg 300w, https:\/\/www.discountdisplays.co.uk\/our-blog\/wp-content\/uploads\/New-blog-thumbnails-3-1024x655.jpg 1024w, https:\/\/www.discountdisplays.co.uk\/our-blog\/wp-content\/uploads\/New-blog-thumbnails-3-768x492.jpg 768w\" sizes=\"(max-width: 1125px) 100vw, 1125px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d2ad89 elementor-widget elementor-widget-text-editor\" data-id=\"0d2ad89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Creating banners and displays for upcoming events and exhibitions can be challenging for newer designers, but it\u2019s important to get your displays right. Banners are used to present valuable information, such as a recent promotion, or improve customer experience by making it clear which company\u2019s booth you are approaching. Well-designed displays are effective when they clearly communicate <\/span><a href=\"https:\/\/www.linkedin.com\/advice\/1\/how-do-you-keep-up-changing-consumer-behavior-1c\"><span style=\"font-weight: 400;\">value and resonate<\/span><\/a><span style=\"font-weight: 400;\"> with potential customers.<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re about to design your first banner and aren\u2019t sure where to begin, these tips will help you get started.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27f2c73 elementor-widget elementor-widget-heading\" data-id=\"27f2c73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">1. Use a design tool<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f577208 elementor-widget elementor-widget-text-editor\" data-id=\"f577208\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00a0A program like Canva is a great option for beginners. It\u2019s simpler than professional software like Adobe Illustrator or InDesign, yet offers all the essential tools to make a professional-looking banner. needed to produce a great-looking banner. You\u2019ll find a wealth of video tutorials on YouTube and Canvas blog to help you get started.<\/span><\/p><p><span style=\"font-weight: 400;\">Alternatively, consider working with a professional through our <\/span><a href=\"https:\/\/www.discountdisplays.co.uk\/html\/banner-stand-designs.html\"><span style=\"font-weight: 400;\">banner stand design service<\/span><\/a><span style=\"font-weight: 400;\"> to achieve premium results with the help of an expert. This service may require you to submit artwork in PDF format. For more information on this, check out our guide on <a href=\"https:\/\/www.discountdisplays.co.uk\/html\/exhibition_stand__artwork.html\">artwork requirements<\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cb4e9f elementor-widget elementor-widget-heading\" data-id=\"2cb4e9f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Ensure correct print layout<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38462b3 elementor-widget elementor-widget-text-editor\" data-id=\"38462b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Determine whether your display needs a printing bleed and find out from your supplier how much bleed area to allow. Keep critical details at eye level and away from the edges for optimal visibility.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f65c48 elementor-widget elementor-widget-heading\" data-id=\"5f65c48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Use colour to your advantage<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1518522 elementor-widget elementor-widget-text-editor\" data-id=\"1518522\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">On one hand, you want colours to stand out, but on the other, you don\u2019t want them to be overwhelming. If your logo is blue and white for example, ensure to use those colours throughout to reinforce your branding and achieve a recognisable visual.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eb5933 elementor-widget elementor-widget-heading\" data-id=\"2eb5933\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Keep the message short<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e56d959 elementor-widget elementor-widget-text-editor\" data-id=\"e56d959\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Most potential customers at trade shows will look at your banner quickly but won\u2019t have time to read lengthy copy. Keep your message short and to the point by only including what is valuable. Don\u2019t forget to include your company name\/logo and a slogan if appropriate.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-261e4f4 elementor-widget elementor-widget-heading\" data-id=\"261e4f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Avoid a cluttered look<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d37cb08 elementor-widget elementor-widget-text-editor\" data-id=\"d37cb08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It is important not to have too many different elements on your banner. A message, a logo and a call to action are all you need to construe all the relevant information. Have a look at the designs on our <\/span><a href=\"https:\/\/www.discountdisplays.co.uk\/html\/printed_banners.html\"><span style=\"font-weight: 400;\">banners<\/span><\/a> <span style=\"font-weight: 400;\">and <\/span><a href=\"https:\/\/www.discountdisplays.co.uk\/html\/exhibition_banner_stands.html\"><span style=\"font-weight: 400;\">banner stands<\/span><\/a><span style=\"font-weight: 400;\"> for inspiration and to get an idea of what works well.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-682e65f elementor-widget elementor-widget-heading\" data-id=\"682e65f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. A picture says 1000 words<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9960219 elementor-widget elementor-widget-text-editor\" data-id=\"9960219\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A relevant image can capture attention and enhance your message. This could be a product photo, an image of customers using your product, or anything that fits your brand and is relevant to the message. You can find plenty of great free stock photos to use online<\/span><span style=\"font-weight: 400;\">. For more information, check out our <a href=\"https:\/\/www.discountdisplays.co.uk\/html\/design-service.html\">Graphic Design Service<\/a> page FAQs.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-656f1f0 elementor-widget elementor-widget-heading\" data-id=\"656f1f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Use a call to action<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efd7278 elementor-widget elementor-widget-text-editor\" data-id=\"efd7278\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">After catching their attention, guide your audience to take the next step through a call to action (CTA). At an event, simple calls such as \u2018Come talk to us for more information\u2019 work well. You can also add contact details, a URL, or social media handles to encourage follow-up after the event and build connections.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4600012 elementor-widget elementor-widget-heading\" data-id=\"4600012\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8. Design in the correct resolution<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b1ac33 elementor-widget elementor-widget-text-editor\" data-id=\"5b1ac33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you&#8217;re unfamiliar with resolution, the most important thing you need to know is that <\/span><a href=\"https:\/\/www.adobe.com\/uk\/creativecloud\/photography\/discover\/dots-per-inch-dpi-resolution.html#:~:text=DPI%20stands%20for%20Dots%20per,you%20will%20see%20when%20printed.\"><span style=\"font-weight: 400;\">higher is better<\/span><\/a><span style=\"font-weight: 400;\">. When submitting your design to a company to print, the usual rule is that the design resolution should be in proportion to the scale. You may come across the word DPI. This refers to the number of ink dots per inch when printing. You can find the DPI of an image either using Adobe Photoshop or simply by navigating to your image and selecting \u2018properties\u2019.<\/span><\/p><p><span style=\"font-weight: 400;\">If your design is a 1:1 scale of the actual banner size it should be set to 100dpi, but if it is 1:4 then it should be set to 400dpi. Learn more about printing on our <a href=\"https:\/\/www.discountdisplays.co.uk\/html\/print-works.html\">Print Capabilities<\/a> page<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c4bc23 elementor-widget elementor-widget-heading\" data-id=\"3c4bc23\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9. Make it memorable<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6f79b5 elementor-widget elementor-widget-text-editor\" data-id=\"d6f79b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In a sea of displays, yours needs to make an impression and serve a purpose in order to stand out from the crowd. A catchy slogan, striking image, or unbeatable offer can help your banner stand out and stick in the consumer&#8217;s minds once they\u2019ve left.<\/span><\/p><p><span style=\"font-weight: 400;\">80% of attendees believe that events are a<\/span><a href=\"https:\/\/www.freeman.com\/resources\/freeman-trends-report-q1-2024\/\"><span style=\"font-weight: 400;\"> trustworthy source of information<\/span><\/a><span style=\"font-weight: 400;\"> and 87% note that discovering new products and solutions is the most important element. With this in mind, you must get the most out of your trade show presence, and this means creating memorable marketing displays.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfdfdc6 elementor-widget elementor-widget-heading\" data-id=\"bfdfdc6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10. Increase your design knowledge<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d168dc elementor-widget elementor-widget-text-editor\" data-id=\"3d168dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reading this article is a great start to improving your banner design skills. The internet is full of useful information for you to discover high-quality resources for refining your craft. For more design tips from us, check out our other articles in the \u2018Marketing Tips\u2019 or \u2018Inspirations\u2019 tab.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18f32aba elementor-widget elementor-widget-text-editor\" data-id=\"18f32aba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Designing an eye-catching and effective banner doesn\u2019t have to be a struggle. With the right tools, a few smart design tips, and a little creativity, you\u2019ll be on your way to creating a display that creates value and makes a lasting impression. Remember, simplicity, colour, and a clear message with a CTA go a long way!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We\u2019ve been looking to improve our banner design service recently, and along the way have compiled a list of ten tips to help with the design process. <\/p>\n","protected":false},"author":1,"featured_media":5817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466,467],"tags":[115,25,117],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trade Show Banner Design Tips | Discount Displays Blog<\/title>\n<meta name=\"description\" content=\"A guide of top ten tips on improving your exhibition or trade show banner design. 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