Make Social Media Work at Exhibitions

Social media comes in many different forms, from Facebook through to Twitter, and from LinkedIn through to various blogging sites. What many people attending exhibitions don’t realise is that these can be used expertly to leverage huge amounts of interest in their stands and displays – both before and during the exhibition. In this blog […]

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Social Media Customer Service Tips

The world of social media is one which has provided businesses with yet another outlet to improve their customer service. The many different methods of contacting a business now, including Facebook, Twitter and Google+, mean that organizations of all sizes need to give extra consideration to how they interact with their clients and how they promote themselves in an online arena. As well as the physical exhibition stands and displays and the face-to-face customer service capabilities which create success, employees now must develop a whole new skillset which allows them to coherently interact online.

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Word of Mouth

Word of Mouth in the Virtual Age

Word of Mouth has always been a successful marketing tool that creates a publicity cycle. The momentum it can generate for a brand has been widely covered in books such as The Tipping Point by Malcolm Gladwell and studies by Michael Trusov outlining the cyclical nature of WOM (word of mouth) leading to more customers, which in turn leads to greater word of mouth.

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