Have you noticed lately that conferences are using social media groups to bring event attendees and alumni together? There are a couple of good reasons they are doing this. In this post, we’re going to look at why you should engage event attendees in social media groups. 1. It will keep your event on attendees […]
Ready to promote your event? Social media offers many ways to get the word out about your event to your intended audience. In this post, we’re going to look at 15 ways you can use social media to get people to your event. Facebook Event Promotion Facebook is the largest social network by far, […]
Social media comes in many different forms, from Facebook through to Twitter, and from LinkedIn through to various blogging sites. What many people attending exhibitions don’t realise is that these can be used expertly to leverage huge amounts of interest in their stands and displays – both before and during the exhibition. In this blog […]
Statistics discovered as a result of research from salesforce.com have discovered that 47% of SMEs in the UK are now embracing the power of social networking in the branding and promotional sectors.
The world of social media is one which has provided businesses with yet another outlet to improve their customer service. The many different methods of contacting a business now, including Facebook, Twitter and Google+, mean that organizations of all sizes need to give extra consideration to how they interact with their clients and how they promote themselves in an online arena. As well as the physical exhibition stands and displays and the face-to-face customer service capabilities which create success, employees now must develop a whole new skillset which allows them to coherently interact online.
Word of Mouth has always been a successful marketing tool that creates a publicity cycle. The momentum it can generate for a brand has been widely covered in books such as The Tipping Point by Malcolm Gladwell and studies by Michael Trusov outlining the cyclical nature of WOM (word of mouth) leading to more customers, which in turn leads to greater word of mouth.
Social networking has revolutionised the way people communicate these days, and it is rare to see anyone without a smartphone within arms reach. No longer do the general populous look to their yellow pages, or newspaper, it’s straight to their pocket information super highway.