A recent study found that 48% of shoppers would prefer to use independent retailers rather than chain equivalents. Let’s allow that to sink in for a moment. Nearly half of all shoppers would choose an independent retailer over a multi-national corporation. That’s potentially huge information for anyone in the retail sector. Especially given the concerns […]
Discount Displays Blog | Exhibition and Marketing Advice
How to Chalkboard: The Ultimate Guide to Chalkboard Design
Some of the best marketing ideas are also the simplest. And you can’t get much more simple than the humble chalkboard! Chalkboards have long been used to promote pop up shops or display menus. But more and more, we’re seeing businesses – from boutique artisan coffee producers through to multi-national corporations like Starbucks – making […]
How to Budget Online vs. Offline Marketing
Online marketing is ruling the world, there’s no doubt about that. With various websites offering businesses the chance to expose their brand in front of millions of people, it’s no surprise that online marketing is taking the world by storm. In fact, 28% of marketers say they’ve reduced advertising budget to fund digital marketing activities. […]
The Most Controversial Yet Successful UK Adverts
Some of the best adverts on TV are the ones that get people talking. A company can spend hundreds of thousands or even millions of pounds on adverts. If those adverts get forgotten as quickly as they are watched, it is the worst-case scenario. To stand out from the thousands of other companies producing adverts, […]
Brutally Honest Brand Slogans
Company slogans are carefully thought out, often by specially hired marketing agencies. Marketing agencies will analyse a clients brand and try to determine a phrase as part of the brand’s identity that customers can associate with, find relatable and connect to emotionally. As with all large brands, the larger the brand awareness, the larger the […]
Do You Need Planning Permission for a Pavement Sign?
You may be looking to purchase a pavement sign in the near future, or have one already but are unclear on the legislation surrounding them. A common question we get asked by our customers is what, if any, permission is needed by local authorities to display a pavement sign outside their premises. We’ll look to […]
If Today’s Modern Products Were Advertised By Marketing Agencies Of The Past
Advertising is thought to date back to the metal carvings made by the ancient Egyptians. Since that time, it has constantly had to adapt to suit new mediums or cultures, while taking into consideration that the audience quickly becomes more informed and ambivalent to unimaginative advertising. Older advertising was typically all about creating anticipation, […]
The Hidden Meaning Behind Brand Adverts
What’s the purpose of an advertisement? There are many possible interpretations of this question, but the real purpose of advertising is to tell a relevant story, or a narrative that plays on the emotions of the viewer and makes the subject relatable. By doing this, and engaging in this way, we can connect with viewers […]