It’s so critical for retailers to drive traffic to the store and then ultimately try to get you into the store, even if it means doing things the old-fashioned way. Using windows and holiday displays, and turning it into a tradition to make it have everlasting life will help do this. While shoppers are locking […]
Brutally Honest Brand Slogans
Company slogans are carefully thought out, often by specially hired marketing agencies. Marketing agencies will analyse a clients brand and try to determine a phrase as part of the brand’s identity that customers can associate with, find relatable and connect to emotionally. As with all large brands, the larger the brand awareness, the larger the […]
Do You Need Planning Permission for a Pavement Sign?
You may be looking to purchase a pavement sign in the near future, or have one already but are unclear on the legislation surrounding them. A common question we get asked by our customers is what, if any, permission is needed by local authorities to display a pavement sign outside their premises. We’ll look to […]
If Today’s Modern Products Were Advertised By Marketing Agencies Of The Past
Advertising is thought to date back to the metal carvings made by the ancient Egyptians. Since that time, it has constantly had to adapt to suit new mediums or cultures, while taking into consideration that the audience quickly becomes more informed and ambivalent to unimaginative advertising. Older advertising was typically all about creating anticipation, […]
The Hidden Meaning Behind Brand Adverts
What’s the purpose of an advertisement? There are many possible interpretations of this question, but the real purpose of advertising is to tell a relevant story, or a narrative that plays on the emotions of the viewer and makes the subject relatable. By doing this, and engaging in this way, we can connect with viewers […]
Choosing The Right Feather Flag
Flags have long been a great way to advertise your brand in outdoor areas, but when purchasing there are a few things to consider. Our guide will walk you through the main areas in order to choose the perfect feather flag for your brand. Single / Double Sided Print Digital fabric printing has evolved […]
Guide To Banner Sizes
The real beauty of custom vinyl printed banners is there is no set size, so it makes them an incredibly flexible advertising tool. A small in-store adverting banner for a promotion to a massive banner wrapping a whole building, the uses are numerous. Digital printers are used for most custom vinyl banner printing jobs nowadays […]
How To Select The Best Sign Colours
Choosing the best colours to make your signage stand out can be difficult. We’ve put together some tips on the best colour combinations for printed indoor and outdoor signs. When it comes to legibility of a sign, there are many factors to consider; the environment, light conditions, distance from the reader, but one factor you […]