Some of the best marketing ideas are also the simplest. And you can’t get much more simple than the humble chalkboard! Chalkboards have long been used to promote pop up shops or display menus. But more and more, we’re seeing businesses – from boutique artisan coffee producers through to multi-national corporations like Starbucks – making […]
How to Budget Online vs. Offline Marketing
Online marketing is ruling the world, there’s no doubt about that. With various websites offering businesses the chance to expose their brand in front of millions of people, it’s no surprise that online marketing is taking the world by storm. In fact, 28% of marketers say they’ve reduced advertising budget to fund digital marketing activities. […]
The Most Controversial Yet Successful UK Adverts
Some of the best adverts on TV are the ones that get people talking. A company can spend hundreds of thousands or even millions of pounds on adverts. If those adverts get forgotten as quickly as they are watched, it is the worst-case scenario. To stand out from the thousands of other companies producing adverts, […]
Amazing Christmas Window Displays 2017
It’s so critical for retailers to drive traffic to the store and then ultimately try to get you into the store, even if it means doing things the old-fashioned way. Using windows and holiday displays, and turning it into a tradition to make it have everlasting life will help do this. While shoppers are locking […]
Brutally Honest Brand Slogans
Company slogans are carefully thought out, often by specially hired marketing agencies. Marketing agencies will analyse a clients brand and try to determine a phrase as part of the brand’s identity that customers can associate with, find relatable and connect to emotionally. As with all large brands, the larger the brand awareness, the larger the […]
Do You Need Planning Permission for a Pavement Sign?
You may be looking to purchase a pavement sign in the near future, or have one already but are unclear on the legislation surrounding them. A common question we get asked by our customers is what, if any, permission is needed by local authorities to display a pavement sign outside their premises. We’ll look to […]
If Today’s Modern Products Were Advertised By Marketing Agencies Of The Past
Advertising is thought to date back to the metal carvings made by the ancient Egyptians. Since that time, it has constantly had to adapt to suit new mediums or cultures, while taking into consideration that the audience quickly becomes more informed and ambivalent to unimaginative advertising. Older advertising was typically all about creating anticipation, […]
The Hidden Meaning Behind Brand Adverts
What’s the purpose of an advertisement? There are many possible interpretations of this question, but the real purpose of advertising is to tell a relevant story, or a narrative that plays on the emotions of the viewer and makes the subject relatable. By doing this, and engaging in this way, we can connect with viewers […]