Large sized cheques provide a fantastic and powerful promotional tool for your charity or business. Being oversized, the cheque enables you to have an eye-catching photograph opportunity; and this photo, in turn, provides you with fantastic exposure for your charity’s cause or organisation’s brand. So what exactly are the benefits of using a giant cheque […]
Exhibiting & Marketing Tips
How To Mount Correx, Foamex and Acrylic Signs
You’ve sorted your artwork, the graphics have been printed, but now you need to decide how to best mount your signage. We look at the options available to you for 3 of our most popular signage materials. How to Mount Correx Signs Due to Correx being extremely lightweight, it can be mounted to many surfaces […]
How to Combine Tradeshow and Email Marketing to Make More Sales
It’s getting harder for small businesses to make a success with their marketing strategy. Worldwide, digital advertising spends are expected to increase by a whopping 17.4% to £446.10 billion over the coming year. You’re not alone if you’re pitching a marketing budget increase to your boss. But why do we need to spend more cash? […]
How to Chalkboard: The Ultimate Guide to Chalkboard Design
Some of the best marketing ideas are also the simplest. And you can’t get much more simple than the humble chalkboard! Chalkboards have long been used to promote pop up shops or display menus. But more and more, we’re seeing businesses – from boutique artisan coffee producers through to multi-national corporations like Starbucks – making […]
How to Budget Online vs. Offline Marketing
Online marketing is ruling the world, there’s no doubt about that. With various websites offering businesses the chance to expose their brand in front of millions of people, it’s no surprise that online marketing is taking the world by storm. In fact, 28% of marketers say they’ve reduced advertising budget to fund digital marketing activities. […]
Brutally Honest Brand Slogans
Company slogans are carefully thought out, often by specially hired marketing agencies. Marketing agencies will analyse a clients brand and try to determine a phrase as part of the brand’s identity that customers can associate with, find relatable and connect to emotionally. As with all large brands, the larger the brand awareness, the larger the […]
If Today’s Modern Products Were Advertised By Marketing Agencies Of The Past
Advertising is thought to date back to the metal carvings made by the ancient Egyptians. Since that time, it has constantly had to adapt to suit new mediums or cultures, while taking into consideration that the audience quickly becomes more informed and ambivalent to unimaginative advertising. Older advertising was typically all about creating anticipation, […]
The Hidden Meaning Behind Brand Adverts
What’s the purpose of an advertisement? There are many possible interpretations of this question, but the real purpose of advertising is to tell a relevant story, or a narrative that plays on the emotions of the viewer and makes the subject relatable. By doing this, and engaging in this way, we can connect with viewers […]