Social media comes in many different forms, from Facebook through to Twitter, and from LinkedIn through to various blogging sites. What many people attending exhibitions don’t realise is that these can be used expertly to leverage huge amounts of interest in their stands and displays – both before and during the exhibition. In this blog […]
I think chalkboard pavement signs have to be one of the best ways to put across your brands sense of humour to potential customers. Using just wit and a piece of chalk you have a personal message that can become a talking point in the local area. I’ve scoured the web for some of the […]
Are you currently mulling over the idea of attending an exhibition, with your own stand and the hope of drumming up loads of business for your company? If this is the case, there are many reasons why you should take the plunge and get your pitch booked as soon as possible. Below we’ve outlined three […]
Trade shows offer a great opportunity for businesses to make their mark on attendees. They can be used to raise awareness or to springboard a business into profitability. Success is largely determined by how memorable, useful, or effective your promotional products are in communicating a message that resonates. We’ll let you decide whether this list […]
They are an incredibly popular way to promote and market products and services, as well as maintaining or heightening brand awareness for businesses across the country. But what is it about exhibitions and trade shows that keeps more than 13 million visitors coming back for more?
Digital technology is on the rise, and with a number of excellent ways in which it can be integrated within an existing exhibition display, there is no excuse for businesses who are reluctant to take the step into the twenty-first century.
Assuming all the correct planning and preparation has taken place, including strategies and the appropriate equipment, there are still a few hints and tips that anyone taking an exhibition stand to a trade show or other event should remember. From making friends with those on adjacent stands to appropriate dress codes and arriving early, follow this basic advice to ensure that the foundations are all in place for a successful trade show.
You and your business team have made an executive decision that trade shows are the route you want to go down in order to launch a new initiative, promote a new product or simply raise brand awareness for your business.