In this modern era, advertising campaigns have become more competitive than ever before, businesses are often looking for low-cost, high impact and environmentally friendly graphics that stand out from the crowd. Everyone wants to be fast-paced without limits to grab customers attention but businesses often wonder how they are going to do this.
Choosing signage that is modern, sturdy and high quality is often the starting point. But what about graphics that really make an impact? This is where silicone edge graphics (SEG) come in. Eye-catching and contemporary, these graphics stand out from the crowd.
The graphics are designed to be all picture and no frame, giving a seamless feel to your promotional message.
How Does SEG Work?
SEG is printed on high-quality specialist tension fabric using an environmentally friendly dye-sublimated printing process. It is also edged with a sturdy thin silicone strip which can be sewn directly into the graphic which is displayed onto durable, yet lightweight, frames with strips that work as recessed grooves.
The fabric needs to be the right size to create the perfect appearance. The graphics are straightforward and easy to use, they are designed to be pressed into the frame, which means it only takes seconds to replace or change your graphics. This is one of the many reasons that sets SEG apart from other graphics being sold on the market.
Dye-sublimation Printing
If you decide to use SEG for your branding you won’t be disappointed. You will receive a contemporary, wrinkle and glare-free high impact graphic, something that works particularly well on tension fabric pop up stands at exhibitions.
Every graphic is produced using a dye-sublimation technique to produce eye-catching and vibrant colours.
Dye-sublimation is the most environmentally friendly and sustainable printing process on the market, because it produces minimal waste.
The process is simple and straightforward. It involves turning a solid into a gas with no water needed for dyeing. This is unlike screen printing, which consumes a high amount of water and can lead to polluted water waste and ground contamination. The dye sublimation process uses heat which transfers ink directly onto the material creating the graphics. It will give you a high quality, fade-resistant and long-lasting finish.
What Makes SEG Different From Other Graphics Options?
In this modern era, as a customer, you are going to be wanting to invest in the best of the best, especially if it is going to be representing your business. If you decide to use silicone edge graphics, you will be able to have an eye-catching advertisement that will stand out from the crowd with endless boundaries.
You will also have a stylish, frameless and contemporary appearance which is lightweight, long-lasting and easy to install and transport. Perfect for trade shows, exhibitions, conferences and retail.
Another thing about SEG which is different from other displays is that it can fold up neatly like a piece of clothing, making transportation straightforward.
Which Displays Use Silicone Edge Graphics?
The fantastic thing about silicone edge graphics is that they can be used in any environment that has existing graphics. All you need to do is ensure the frame you have can accept SEG.
You will probably have seen them more and more at exhibitions and in retail environments especially, due to the importance of drawing eyes to your message in these places.
The flexibility of SEG creates a large range of design options for businesses, but two of the most popular display ranges that use SEG are pop up stands and lightboxes.
In the coming years, more and more displays will use SEG as their primary graphic option as companies become more aware of the ease of installing without having to sacrifice on quality.
What do you think?
Do you think SEG are the best graphics on the market? Please let us know in the comments below.
