At DiscountDisplays.co.uk, we understand that schools must work within a limited budget. That’s why we’ve put together a list of cost-effective marketing strategies for schools that can have a significant impact without breaking the bank. Here are some of our top recommendations:
Large format print:
Posters, signs, and banners are great for promoting school events. Therefore, look for a large format printer with good quality and fair prices. Going with the lowest price can be a false economy, because you don’t want your School logo to look blurry and have the wrong shade of colour. However, there are ways to save though.
A) Plan Ahead: Printers often charge more for shorter lead times. Because by being organised and leaving plenty of time, you can secure better pricing.
B) Optimise Material Usage: Ask for suggestions on the best size that will save material costs.
C) Explore Collaborations: Try to get a deal – What can you offer them? Then you could mention their brand in school publications or social media for example.
Graphic design:
Firstly, graphic design costs can add up. Save on graphic design by using pre-designed templates. We have School pavement signs, School roller and banner templates ready to print or you could try your skills out by using Canva. Simply choose a template, then customise it to your school brand and messaging, and you’re done. It’s quick and simple to use and there is a comprehensive free account.
Displays:
You could save on graphic design by using pre-designed templates. We have School pavement signs, School roller and banner templates ready to print or you could try your own skills out by using Canva. It’s simple to use choose a template edit it and you’re done. It’s quick and simple to use and there is a comprehensive free account.
Use Social Media:
In today’s digital world, platforms like Facebook, Instagram, Twitter, and LinkedIn offer incredible opportunities to connect with your school community. By actively using these channels, you can share important updates, spark conversations, and build relationships with parents, students, and alumni. Make sure you’re actively using them to share updates and engage with parents, students, and alumni. As well as this, if you have an upcoming event promote it and try to get parents and staff to spread the message to their friends and communities as well. Think about running a competition in the run-up to the event. For some ideas have a look at our “school competition ideas” blog.
Partner with Local Businesses:
What can your School offer local businesses in return for goods or sponsorship? How can you help promote their business at no cost to you? Mention them in Social media, Newsletters, Event programs or links perhaps create a “sponsors” page on your website.
Use Email Marketing:
Email marketing remains one of the most cost-effective ways to communicate with your target audience. Emails can be a quick and easy way to promote an upcoming event. Start with a few emails well in advance to mark the event on people’s calendars. Then, as the event draws closer, send a couple of well-timed reminders. Remember, inboxes are overflowing these days, so craft your emails with care. A catchy headline is key to grabbing attention and getting those emails opened.
Create Quality Content:
Start a blog, create informative videos, or design visually appealing infographics that highlight your school’s programs and values. So why not tie this in with work that showcases your student’s achievements?
Optimise Your Online SEO:
This can be quite time-consuming but for most schools, so you only need to win the local search engine wars. There is plenty of SEO advice and information online with one of the easiest ways for your school to be found on Google is to open a Google My Business Account. This can help your school appear in local search results. Open Google Maps, then click on your location, right-click and select Add My Business. After, make sure you fill out as much information as you have. Structure your school website clearly, make navigation easy, and include relevant keywords about the school and local area.
The Wonder of Word-of-Mouth:
Your happy parents could actually be your best marketing tool. Encouraging them to share their positive experiences with friends and family. Additionally, you could consider implementing a referral program that rewards current families for bringing in new students.
All in all, DiscountDisplays.co.uk, empowers schools to achieve lasting impact with their marketing with our innovative, cost-effective marketing solutions.
