Online marketing is ruling the world, there’s no doubt about that. With various websites offering businesses the chance to expose their brand in front of millions of people, it’s no surprise that online marketing is taking the world by storm. In fact, 28% of marketers say they’ve reduced advertising budget to fund digital marketing activities. […]
marketing
If Today’s Modern Products Were Advertised By Marketing Agencies Of The Past
Advertising is thought to date back to the metal carvings made by the ancient Egyptians. Since that time, it has constantly had to adapt to suit new mediums or cultures, while taking into consideration that the audience quickly becomes more informed and ambivalent to unimaginative advertising. Older advertising was typically all about creating anticipation, […]
Why Pavement Signs Are Key To Successful Marketing Displays
Whether you’re trying to attract people to your stand during an exhibition or entice them to your shop on the high street, your business could undoubtedly benefit from pavement signs. Pavement signs are a truly unique method of attracting customers and visitors and can be used in conjunction with other display materials, such as banners, […]
Uses Of iPads At Tradeshows
Since their introduction in 2010 the popularity and use of iPads has seen rapid growth with nearly 45 million units sold in the first 3 quarters of 2015. This rapid growth in popularity has also seen their use at tradeshows increase dramatically, gone are the days of static PCs and printed brochures, the tablet revolution […]
Using Your Guests To Leverage Your Hotel Marketing
Perhaps no other industry has been as shaken up and re-defined as the hotel and hospitality sector. The rise of travel comparison sites such as Trivago, which has over 80 million users every month, social media and review sites like TripAdvisor have put paid to the times when hotels could rely on traditional advertising models. […]
15 Ways to Use Social Media to Get People to Your Event
Ready to promote your event? Social media offers many ways to get the word out about your event to your intended audience. In this post, we’re going to look at 15 ways you can use social media to get people to your event. Facebook Event Promotion Facebook is the largest social network by far, […]
Top Ten Halloween Adverts
Ah Halloween, the last bastion between the end of summer and the countdown to Christmas. It seems that every year Halloween is becoming a bigger event in the UK holiday scene, with an estimated £300 million spent on Halloween product and costumes in 2013. Like all good holidays, we’re looking at you Easter, it seems […]
Top 10 Funny Chalk Pavement Signs
I think chalkboard pavement signs have to be one of the best ways to put across your brands sense of humour to potential customers. Using just wit and a piece of chalk you have a personal message that can become a talking point in the local area. I’ve scoured the web for some of the […]