Anyone familiar with the workings of an exhibition knows that exhibition stands and high-quality graphics form the bare bones of all exhibition displays. But those who are well versed in the ways exhibitions function will also know that it is the accessories and finishing touches that turn an exhibition from a mediocre display into a sleek and professional area where many deals are conducted and targets hit.
The Managing Director of exhibition equipment experts Discount Displays, Tim Fuller, says, “Of course having a great selection of banner stands and exhibition graphics is crucial to creating a strong exhibition area. But there are a number of important accessories that put the icing on the cake where the display is concerned. Whether it is lighting equipment, a seating area, a whiteboard for quick and easy demonstrations or a great literature rack, businesses can set their stands apart from the crowd through clever use of display accessories.”
Having a great literature rack placed at a strategic point near the stand is a strong way to make visitors to a trade fair stop and browse the flyers and leaflets available. If something catches their eye and stops, they can find themselves drawn into the rest of the exhibition display and sales staff will have a chance to establish their needs and requirements. Literature stands can hold brochures, flyers and other promotional materials; an added promotional trick is to strike up allegiances with similar, non-competitive organisations and swap some materials at the start of the day. Fill one pocket or one side of the literature stand with material from these other and ask the affiliates to do the same, then experience an influx of interested parties.
When the aim of the exhibition is to secure client’s details for mailing lists or to sign them up to certain services, there are often lengthy forms to fill out. In these cases, it is important to make the process as comfortable as possible for them; if they are going to be spending time ticking boxes, the company exhibiting has a duty to make them as comfortable as possible. Bar stools are slim and easy to transport from place to place, while folding exhibition seating is even easier to pack away when the exhibition is done, and has a backrest for added comfort.
If all of these additional features do their job and draw in the crowds, some form of crowd control might be necessary. Whether they are queuing for a free sample of a certain product or simply eager to get their names on a mailing list, having some form of barrier or method to control the queues is important to keeping exhibition pathways clear and creating a coherent queuing system.