If Today’s Modern Products Were Advertised By Marketing Agencies Of The Past

  Advertising is thought to date back to the metal carvings made by the ancient Egyptians. Since that time, it has constantly had to adapt to suit new mediums or cultures, while taking into consideration that the audience quickly becomes more informed and ambivalent to unimaginative advertising. Older advertising was typically all about creating anticipation, […]

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Get Your Company Noticed

All the marketing talk these days seems skewed towards the internet: search engine advertising, the various social media channels, blogs – you name it. While that’s just fine, and an increasingly important part of being in modern-day business, companies often forget that there is a real, live world out there, full of people walking about […]

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Top Ten Halloween Adverts

Ah Halloween, the last bastion between the end of summer and the countdown to Christmas. It seems that every year Halloween is becoming a bigger event in the UK holiday scene, with an estimated £300 million spent on Halloween product and costumes in 2013. Like all good holidays, we’re looking at you Easter, it seems […]

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Word of Mouth

Word of Mouth in the Virtual Age

Word of Mouth has always been a successful marketing tool that creates a publicity cycle. The momentum it can generate for a brand has been widely covered in books such as The Tipping Point by Malcolm Gladwell and studies by Michael Trusov outlining the cyclical nature of WOM (word of mouth) leading to more customers, which in turn leads to greater word of mouth.

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