Some of the best adverts on TV are the ones that get people talking. A company can spend hundreds of thousands or even millions of pounds on adverts. If those adverts get forgotten as quickly as they are watched, it is the worst-case scenario. To stand out from the thousands of other companies producing adverts, […]
advertising
If Today’s Modern Products Were Advertised By Marketing Agencies Of The Past
Advertising is thought to date back to the metal carvings made by the ancient Egyptians. Since that time, it has constantly had to adapt to suit new mediums or cultures, while taking into consideration that the audience quickly becomes more informed and ambivalent to unimaginative advertising. Older advertising was typically all about creating anticipation, […]
Get Your Company Noticed
All the marketing talk these days seems skewed towards the internet: search engine advertising, the various social media channels, blogs – you name it. While that’s just fine, and an increasingly important part of being in modern-day business, companies often forget that there is a real, live world out there, full of people walking about […]
Online Branding 101 for Your Event
Ready to market your event offline? If so, you will need some great graphics for a variety of outlets. In this post, we’re going to give you an overview of the designs you need to consider creating to market your event. Preface The great part about the following branding graphics is that you don’t have […]
Top Ten Halloween Adverts
Ah Halloween, the last bastion between the end of summer and the countdown to Christmas. It seems that every year Halloween is becoming a bigger event in the UK holiday scene, with an estimated £300 million spent on Halloween product and costumes in 2013. Like all good holidays, we’re looking at you Easter, it seems […]
Top 10 Funny Chalk Pavement Signs
I think chalkboard pavement signs have to be one of the best ways to put across your brands sense of humour to potential customers. Using just wit and a piece of chalk you have a personal message that can become a talking point in the local area. I’ve scoured the web for some of the […]
The Colour of Marketing: Get It Right and Reap the Rewards
A study of some of the world’s most popular brands found that one third of them predominantly use blue in the branding materials, whilst red and greyscale came in at 29% and 28% respectively, heralding them all as popular choices for the world’s most successful brands.
Word of Mouth in the Virtual Age
Word of Mouth has always been a successful marketing tool that creates a publicity cycle. The momentum it can generate for a brand has been widely covered in books such as The Tipping Point by Malcolm Gladwell and studies by Michael Trusov outlining the cyclical nature of WOM (word of mouth) leading to more customers, which in turn leads to greater word of mouth.