It’s getting harder for small businesses to make a success with their marketing strategy. Worldwide, digital advertising spends are expected to increase by a whopping 17.4% to £446.10 billion over the coming year. You’re not alone if you’re pitching a marketing budget increase to your boss. But why do we need to spend more cash? […]
Author: Aaron Inglethorpe
Why Independence Could Be The Key to Retail Brand Success
A recent study found that 48% of shoppers would prefer to use independent retailers rather than chain equivalents. Let’s allow that to sink in for a moment. Nearly half of all shoppers would choose an independent retailer over a multi-national corporation. That’s potentially huge information for anyone in the retail sector. Especially given the concerns […]
The Most Controversial Yet Successful UK Adverts
Some of the best adverts on TV are the ones that get people talking. A company can spend hundreds of thousands or even millions of pounds on adverts. If those adverts get forgotten as quickly as they are watched, it is the worst-case scenario. To stand out from the thousands of other companies producing adverts, […]
Brutally Honest Brand Slogans
Company slogans are carefully thought out, often by specially hired marketing agencies. Marketing agencies will analyse a clients brand and try to determine a phrase as part of the brand’s identity that customers can associate with, find relatable and connect to emotionally. As with all large brands, the larger the brand awareness, the larger the […]
If Today’s Modern Products Were Advertised By Marketing Agencies Of The Past
Advertising is thought to date back to the metal carvings made by the ancient Egyptians. Since that time, it has constantly had to adapt to suit new mediums or cultures, while taking into consideration that the audience quickly becomes more informed and ambivalent to unimaginative advertising. Older advertising was typically all about creating anticipation, […]
The Hidden Meaning Behind Brand Adverts
What’s the purpose of an advertisement? There are many possible interpretations of this question, but the real purpose of advertising is to tell a relevant story, or a narrative that plays on the emotions of the viewer and makes the subject relatable. By doing this, and engaging in this way, we can connect with viewers […]
How To Select The Best Sign Colours
Choosing the best colours to make your signage stand out can be difficult. We’ve put together some tips on the best colour combinations for printed indoor and outdoor signs. When it comes to legibility of a sign, there are many factors to consider; the environment, light conditions, distance from the reader, but one factor you […]
Top 10 Fonts for Signs
With thousands of fonts to choose from, deciding on which font to use for your next printed sign or banner can be a daunting task. While it is tempting to use something fancy to stand out, there is a good reason we see the same or similar fonts used time and time again. With signage […]